Would you believe me if I told you the average person will spend over 5 years of their life on social media?
Well, I certainly wouldn’t have believed YOU if you’d told me a decade ago that the Queen would be producing her very own wine (not personally, of course. She has staff for that).
These days the wine industry has never looked stronger. New wine regions are opening up all over the world from China and India to England and Texas. Winemakers, grapegrower, marketers and communicators are thinking outside the box to reach new consumers and educate the public about their unique product.
Yet wine businesses know that there’s still a long way to go. Although wine is no longer chained to a certain demographic, we need to continue working to make wine accessible and attractive to both new and established consumers.
We need to think about what we’re saying and how we’re saying it. Today people spend an average of two hours on social media every day which is a whopping 5 years and 4 months over the course of your lifetime. For teens this rises to an incredible 9 hours per day spent on social platforms! To add a little perspective, in comparison we spend just 1 year and 3 months socializing and 1 year and 10 months on grooming.
So what implications does this have for your wine business?
- Social media is only going to become more important as younger generations grow up and start drinking wine
- Our job is to introduce these youngsters to wine (when they’re legal, of course) and help them discover wine at their own pace
- We now live in a visual culture where a picture or video is more powerful than a thousand-word article and 90% of the information transmitted to the brain is visual
- For now Instagram, Youtube and Facebook are leading the charge, but it’s important to stay agile to respond to new platforms
In short, ambitious wine business need a solid social media strategy that moves with the times. Whether you’ve already got your accounts up and running or you’re just kicking around some ideas, we’re here to help.